In this article, you will find instructions for integrating with Google Analytics. Google Analytics is a popular web analytics service that tracks and reports website traffic.
This guide is here to help you get started integrating Thought Industries with your Google Analytics account.
Tip
Due to changes in Google Analytics, the Universal Analytics (UA) Key and its properties will stop processing data starting on July 1, 2023. To continue measuring website traffic, create a new Google Analytics 4 (GA4) property. The GA4 Tag ID will need to be placed in the Thought Industries platform on the Third-Party Services page (Settings > Connections > Third-Party).
For more information on making the switch from UA to GA4, check out Google help docs here.
Use Case Information
Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions. By connecting your Google Analytics to Thought Industries you can see a large range of data, helping you to understand the customer journey and improve your marketing Return-On-Investment (ROI).
When configured you can control the following:
- Access Google's unique insights and machine learning capabilities to make the most of your data
- Deliver business results using your insights
- Understand your site users to better check the performance of your site and content
Retrieving your Google Tag ID
To setup Google Analytics, you must first retrieve your Google Tag ID and add it to Third-Party Services for your Thought Industries website. For instructions to find your Google Tag ID, we recommend using Google's GA4 Setup Assistant (in your analytics account) and checking out Google Analytics help articles.
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Quick Start Google Analytics Set Up
Start here if you need to migrate from UA to GA4. -
Set Up Analytics
This list of articles is specific to GA4 once you've migrated.
Adding the Google Tag ID in Thought Industries
Connecting to GA via the native integration:
- From your homepage, select Settings.
- In the left menu, select Connections > Third-Party.
- Paste your Google Tag ID in the Google Analytics Key field.
- Click Save.
Note
Once this tag is entered, we will automatically send all page views to Google Analytics. We will also send ecommerce information to Google Analytics via their eCommerce Tracking functionality, if applicable.
Note
If you're peeking under the hood and see another Google Analytics ID (UA-48457520-3) that is Thought Industries' internal tracking. It will not interfere with your own tracking.
Google Tag Manager
In addition to Google Analytics, Thought Industries also supports Google Tag Manager. Google Tag Manager allows you to manage tags and tracking scripts without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management.
To implement Google Tag Manager on your website, copy the following JavaScript and paste it in the Tracking Scripts area of the management interface, under Header Scripts. Replace GTM-XXXX with your container ID. To navigate to this area in the management interface, go to Settings > Connections > Tracking Scripts.
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push
({'gtm.start': new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0], j=d.createElement(s),
dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.
src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })
(window,document,'script','dataLayer','GTM-XXXX');</script>
<!-- End Google Tag Manager -->